5 tips on how to put together perfect promotional marketing kits.
Often clients need one specific item to promote their business or for a special event like a conference. But many times, clients are looking for several items to use as give aways or to help contribute to the overall theme of an event or special promotion. Below are 5 tips on how to put together perfect promotional marketing kits.
1. Pick a Theme
The theme helps drive the creative direction for the entire campaign. Theme’s can be based on the season, a holiday, country, or really anything. But the key is to ensure there is a logical connection back to the company and event you are trying to promote. It should be easy for customers to make the connection and want to engage with the brand.
To some the budget is the killer of dreams, but to those promotional distributors with imagination this is where you can really shine! Each client will typically have a ballpark range they are expecting to spend. It is important that you understand the role of the particular pieces they want to use and how they will fit into your client’s promotional activities. Be creative, sometimes the cheapest items are the ones people remember. Don’t be tempted to oversell an item just for a quick buck. Consider the long-term value of your client and respect their constraints. Part of your job is to make your client successful, don’t be afraid to pitch a more expensive option if you really feel it helps them accomplish their goals. You’ll be surprised how fluid budgets can be once you start talking items and options.
It is vital to understand your client’s schedule. Some items can take weeks to design, produce, and ship. Tight timelines will eliminate some of your client’s options. So be upfront with them about what is realistic. That said, use everything you’ve got to make it all happen for your client. Call your suppliers, let them know what time frame you are working in, rush orders are very common, but take into account the related expense. The key is to communicate the deadlines from top to bottom – from your client to the supplier to your own team. Set milestones, everyone should know what and when things need to happen. And if hiccups come up (and they always do) communicate those issues with urgency.
4. Identify Items
This is the fun part! Your clients are coming to you as not only the expert but the one with the know how and connections to make it all happen. With the previous steps considered, identifying the items becomes much easier. Promotional marketing kits by definition require multiple items. Each piece should have a purpose. Is it to be used at the event? Or to be something with visible staying power that will remain on a client’s desk or refrigerator for months after delivery? Use your resources. The various industry search tools like SAGE and ESP provide quick information on products, suppliers, and pricing. Once you have selected your target items, contact the supplier to verify the online information. Most suppliers (just like you) love to consult with their customers on different options, from colors, to sizes, and the other endless features. Let your supplier help educate you on how best to use their products.
This is one of the most important steps that many new distributors forget. Delivery affects everything. Consider how the the shipping costs affect the overall per piece pricing. What could look like a good deal initially, may not turn out so great after you tack on shipping expenses. Again, talk to your supplier and be clear on your budget and timeline. They will often have several delivery options and can guide to the best option for your situation.