ASI (the Advertising Specialty Institute) has created a daily show on YouTube–the Joe Show, hosted by Product Editor Joe Haley. And Tektured’s journals made an appearance!
Using his years of promotional experience, Joe focuses on products in the industry. His episodes include daily-use items like mugs, special travel items, and T-shirts. He also puts an emphasis on other promotional items like journals.
Promotional items such as these market a business and brand more effectively than even prime time TV. Their cost-per-impression and ROI is often much higher for businesses looking to promote their brand. For Tektured, promotional products are where we excel!
Today’s episode kicked off with our own spiral- or perfect-bound journals. Each had an MGI finish in UV spot varnish, digital foil, or both. Joe displays the utility of our journals and how wide our range of end users can be. Whether you’re marketing B2B or selling journals to writers, artists, and architects, anyone can use our product. It’s completely up to you where they go, making it easier for you to market and sell to your clients.
In the video, you can see our foil and varnish in action. It almost looks like you could touch it! That’s the beauty of touch marketing: finishes like this are nearly irresistible. Why wouldn’t you want that on your products?
Check out the video here:
If you’re interested in creating similar products with spectacular finishes, contact us today! We can help you design and build the perfect journal–or any item–for your business.