Know Your Audience
Who is your ideal customer when it comes to recommending a journal or notebook to a client? How do you decide what product best fits an individual client? Different elements will be benefits or drawbacks for different customers.
One important element of learning how to sell a notebook to a customer is knowing where they will sell it. Notebooks, journals, and other printed products like these sell well at conferences and trade shows–places where customers want to take products back home and show them off, or take notes while they’re there. Other places might include nonprofits or self-promotions for your own business. Notebooks and journals can also make great giveaways! Overall, different events will call for different products and features.
It’s up to you to determine which benefits match your customer base best.
When you sell a journal, focus on features that your customer will find valuable. “Value” is more than just the bells and whistles; make it useful and create a need! Useful gifts are often more effective than something that’s simply flashy.
Remember: each benefit will appeal differently to each customer!
Take the following features into consideration when pitching a journal to a potential customer:
Whether on-the-go or at the desk, size is vital in creating the perfect journal. Are you creating travel journals? Or will your customers need to capture a lot of ideas and share them easily during a meeting?
Cover Type and Binding
As with size, the cover and binding on a journal will suit customers differently. Will they be on-the-go a lot and need their notebook to be easy to write in, no matter the surface beneath it? Should your book be sturdy enough to handle writing or drawing away from a desk or table? Or will it need to be flexible?
Offer options like hardcover for a sturdy journal, wire-o for a book that needs to lay flat, or softcover for lightweight, easy-to-carry notebooks.
Related: Building a Journal for Your Customer
Journals can do so much that photos and memo lists can’t! For one, they’re always available, regardless of limited roaming data, airplane mode, or low battery. They’re also usually less intrusive in an important meeting or lecture. Don’t let journals be overlooked by the rise of digital media! A well-used journal can record:
- Phone numbers
- Diagrams, drawings, and charts alongside notes
Best of all, it doesn’t come with data or battery drainage–or annoying ads! It also requires no apps to hold a wide variety of information in different formats. Nor is that information temporary, like a download or crash-prone app.
Related: 15 Ways to Use a Notebook
At Tektured we always try to come up with a design that we believe a client will not only use but want to carry around with them and show to their friends and co-workers.
Branding is a given in the promotional products industry, but it’s still a useful feature. Seeing your logo on every page can reinforce company branding and mark a product for business use. Along with branding, variable data can be a great selling point. How better to connect with a product than to see your name on the cover? Finally, finishes like foil and varnish make any journal stand out. Products that use these finishes always have a high-end look, which can be perfect for gifts.
Price and value
Now that you’ve displayed all the features of your product, its final selling point is its value vs. its cost.
Your client will likely have a price per customer in mind. This is always a good starting point to help you determine what features to suggest. But it is always important to think about how this piece will be of value or real use to the end client. If the value is high enough, the price will not matter as much. A notebook already has inherent value because of its convenience, and its features just add onto the value from there.
When you approach your project with the customer in mind, you can more easily prioritize the features to recommend. If the client is really trying to impress, then you may want to spend more on design and adding extras like foil or spot UV varnish. If the need is more functional, then something that lays flat easily and has a lot of pages will be more important. The key is to always try to understand what the end customer needs to from the piece. The details will follow from there.
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